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BuzzFeed said in May that its readers spent 40% more time with AI-generated quizzes than traditional ones. In particular, BuzzFeed has leaned into publishing quizzes powered by artificial intelligence, and there's some indication these articles have been successful so far. To get its momentum back, BuzzFeed has doubled down on its AI and creator efforts in recent weeks. 'Dealing with all of these obstacles at once is part of why we've needed to make the difficult decisions to eliminate more jobs and reduce spending.' BuzzFeed is trying to bounce back from the brink 'We've faced more challenges than I can count in the past few years: a pandemic, a fading SPAC market that yielded less capital, a tech recession, a tough economy, a declining stock market, a decelerating digital advertising market and ongoing audience and platform shifts,' CEO Jonah Peretti wrote in a note to staff at the time. In April, BuzzFeed shut down its award-winning news arm, BuzzFeed News, and laid off 15% of the company's staff, or 180 people. The firm has had an especially rough last few months. The digital media outlet went public via a SPAC in 2021 but has struggled as a public company, seeing its market cap dwindle to under $100 million. (It could also apply for an 180-day extension.) BuzzFeed has until November 27 to raise its stock price or it could get booted off the exchange.

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